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The Nine Club #291 · Show notes.

Luis Mora

Sep 11, 2023

About this episode

Luis Mora discusses moving to California from Nevada, filming skaters for companies and not getting paid, struggling in LA to make ends meat, meeting & working for Lamont Holt, taking the leap to build his own YouTube channel, helping to shine light on unknown skaters, his friends turning on him for doing YouTube videos, going to Japan for the first time, starting his brand Erased, his recent Lakai x Erased collaboration and much more!

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The guest

Chapters

1. 00:00:00Luis Mora
2. 00:01:14How did Luis get to this point from YouTube
3. 00:03:39Erased in NYC
4. 00:04:09Copyright rules on YouTube and his 3 year old skater video
5. 00:11:06Helping shine light on unknown rippers
6. 00:13:21Our Sponsor: Athletic Greens
7. 00:14:56Moving to California from Nevada and starting the YouTube journey
8. 00:23:56Why didn't Luis go the traditional route of filming skating
9. 00:26:01Filming skaters for companies and not getting paid
10. 00:30:11Breaking the news to his mom about leaving for California
11. 00:33:59Struggling in LA to make ends meat
12. 00:38:13Filming Jeff Dechesare
13. 00:41:49Popularity and cliques
14. 00:48:30Meeting Lamont Holt
15. 00:52:59His friends turning on him for doing YouTube videos
16. 00:59:21Taking the leap to build his own YouTube channel
17. 01:06:26Going to Japan for the first time
18. 01:08:41Starting his brand Erased
19. 01:13:53Why Japan was such a life changing experience
20. 01:19:45How YouTube analytics mess with Luis' head
21. 01:24:07What is Luis' demographic
22. 01:34:47The "hack" to getting views
23. 01:46:05Brand deals
24. 01:47:24What's the most Luis spent to make a YouTube video
25. 01:48:41YouTube and the rules about using music
26. 01:58:24Is there too much skate content being created and posted
27. 02:07:53Outdated business models
28. 02:14:57Kyonosuke Yamashita
29. 02:24:10Lakai x Erased collaboration

Links

• Watch this episode
• Luis Mora's Instagram
• Luis Mora's YouTube channel
• The Nine Club on Spotify

Videos / Articles

GLOW — an ERASED full-length film by Luis MoraLuis MoraLuis Mora — Finesse Street Edit (2016)Luis Mora

People mentioned

Selected names and timestamped moments checked against the episode’s English auto-generated captions.

• Nigel Alexander

  Mentioned at 18:54

  Nigel Alexander — The Nine Club #287NKA Vids - Nigel Alexander
• Brad Hayes

  Mentioned at 20:46

  Brad Hayes — The Nine Club #264Brad Hayes
• Stevie Williams

  Mentioned at 21:19

  Stevie Williams — The Nine Club #44Stevie Williams Stevie Williams — Stop And ChatStevie Williams - Stop And Chat
• Chris Chann

  Mentioned at 51:58

  Chris Chann — The Nine Club #219Chris Chann
• Steve Caballero

  Mentioned at 1:43:56

  Steve Caballero — The Nine Club #155Steve Caballero
• Karl Watson

  Mentioned at 2:03:53

  Karl Watson — The Nine Club #321Karl Watson
• Tom Asta

  Mentioned at 2:04:52

  Tom Asta — The Nine Club #294Tom Asta & Maurio McCoy Tom Asta — The Nine Club #21Tom Asta
• Marc Johnson

  Mentioned at 2:38:36

  Marc Johnson — The Nine Club #36Marc Johnson

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