All Nine Club Episodes

The Nine Club #230 · Show notes.

Gary Vaynerchuk

May 23, 2022

About this episode

Gary Vaynerchuk discusses growing up in Queens NY before relocating to Edison New Jersey, hustling as a kid selling lemonade and baseball cards, seeing skateboarding explode in the 80’s, starting his media company Vayner Media, his take on marketing in the skateboard world, making decisions that are conflicts between the business opportunity and what your all about, keeping your authenticity, why TikTok is surpassing Instagram & how to utilize it by adding value, core skaters vs YouTube skaters vs TikTok skaters, what he would do if he skated a skateboard company and much more!

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The guest

Chapters

A transcript-based topic guide, checked against the current English auto-generated captions. These are editorial conversation timestamps, not official YouTube chapters.

1. 0:00Gary Vaynerchuk joins The Nine Club
2. 5:00Growing up around skateboarding
3. 10:06Money, sponsorships and selling out
4. 15:01Building the family business
5. 20:01Patience and choosing authentic partnerships
6. 25:01How generations remember skateboarding
7. 30:39Core skaters, YouTube skaters and TikTok skaters
8. 35:01Creating value through entertainment
9. 40:18New technology and resistance to change
10. 45:08News, perspective and fear
11. 50:07East Coast and West Coast skate culture
12. 55:00Identity and growing up skating
13. 1:00:05Outside validation and building confidence
14. 1:05:10Audience data versus industry awards
15. 1:10:01Dealing with criticism
16. 1:15:00Mental health and honesty on social media
17. 1:20:00Participation trophies and competition
18. 1:25:14School, success and happiness
19. 1:30:06Communication and responsibility
20. 1:35:00Knowing enough to hire for social media
21. 1:40:14Attention, platform changes and supply and demand

Links

• Watch this episode
• Gary Vaynerchuk's Instagram
• The Nine Club on Spotify

Videos / Articles

Gary Vaynerchuk — Wine Library TV, Episode 100WineLibraryTVGary Vaynerchuk — Wine Library TV: How to Taste WineWineLibraryTV

People mentioned

Selected names and timestamped moments checked against the episode’s English auto-generated captions.

• Lil Wayne

  Mentioned at 6:14

  Lil Wayne — The Nine Club #25Lil Wayne
• Tony Hawk

  Mentioned at 24:49

  Tony Hawk — The Nine Club #400Tony Hawk Tony Hawk — The Nine Club #100Tony Hawk Tony Hawk — Stop And ChatTony Hawk - Stop And Chat
• Tony Alva

  Mentioned at 57:13

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